Ovea Speeds Up Its Call Pace Without Hiring
How Ovea's SDR team switched to multi-dial to keep up with call volume.
The context
At Ovea, the SDR team dialed one number at a time. Daily call volume had plateaued with the existing headcount, and the team lead was fielding requests to add reps just to keep pace with a growing lead list.
What manual dialing was costing them
A single rep working a list of 200 leads a day spent a large share of that time listening to rings and greetings. The list kept growing faster than the team could work through it.
The change
Switching to multi-dial let the team launch several calls per attempt, with voicemail filtering screening out non-answers before a rep picks up. The team started at 3 lines and moved to 5 within two weeks.
Adjusting the workflow
Scripts were updated to match the faster pace of back-to-back connected calls, keeping the opening short so reps could stay sharp across a longer run of live conversations.
The result
The team sustained a higher call volume without opening a new position, while keeping the same conversation quality. The backlog of unworked leads stopped growing.
What the team lead noticed
Beyond the raw numbers, reps reported less fatigue at the end of a shift, since the frustrating part of the job, waiting through voicemail after voicemail, had mostly disappeared.
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