Nova Systèmes Doubles Its Booked Appointments
How Camille Dubois's team doubled bookings without growing the SDR headcount.
The context
Before Paradialer, Nova Systèmes' five SDRs spent most of their day dialing manually and hitting voicemail. The connect rate had plateaued, and Camille Dubois, who leads the team, was weighing whether to hire two more reps just to hold the pipeline steady.
Where the time was going
A quick audit of a typical day showed the pattern: each rep placed around 60 calls, but fewer than a third connected to a live person. The rest were rings, busy signals, and voicemail greetings that ate minutes without producing a single conversation.
The switch to multi-dial
The team moved to a 5-line configuration for cold outreach and a 2-line configuration for warmer follow-up lists. Voicemail filtering meant a rep only heard a ring the moment a real person picked up, nothing else.
The first two weeks
Reps needed a short adjustment period to get used to the pace of back-to-back connected calls. Camille kept the line count at 3 for the first week so newer reps weren't overwhelmed, then moved everyone to 5 lines once the team was comfortable.
What changed for reps
The biggest shift wasn't the number of calls, it was the ratio of talking to waiting. Reps described the day as feeling shorter, because almost every call was a real conversation instead of a dial tone.
What changed for Camille
Insights gave her a live view of connect rate and bookings per rep without pulling a report. She could see within a day which list was underperforming and swap it out before a full week was wasted on bad numbers.
The result
Within a quarter, the number of appointments booked per week doubled, with no change in headcount. The hiring plan for two extra SDRs was shelved.
Takeaways for other teams
The gain didn't come from working harder, it came from removing the dead time between conversations. A team considering multi-dial should expect a short ramp-up period and plan to start at a lower line count before scaling to 5.
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